Hi, I’m Georgie and I’m the founder of SUKARA.
Our mission is to empower you to honour your creativity and self-expression with fashion that is unique and authentically you. We’re all here for shining from the inside out - how about radiating your best self through what you wear, too?
Style represents our personality, values, and interests - who we are and what we stand for. At SUKARA, our ethos is at the heart of our brand. We pride ourselves on providing high-quality, sustainable, and distinctive designs that make you stand out from the crowd.
My Story
Since a young age, fashion has always captured my heart. The fabrics, designs, and colours - just light me up! But, I learned quickly that drawing and sewing were not my forte, and I thought that my career in fashion had finished before it had truly begun. Thankfully, that’s not where the story ends.
The direction of my life changed at a time when I felt my lowest. After dropping out of college due to struggles with my mental health, I worked many unfulfilling jobs to save up money to explore the world.
During my travels, I found the most beautiful fabric I had ever seen in a market in Java, Indonesia. Do you know the saying “love at first sight”? Well, that was me at that moment (only this time it wasn’t with a person!). Unfortunately, my small backpack and lack of money prevented me from taking all of them back to England, and I discovered that I couldn’t find these unique fabrics online.
That summer, I wore the two clothing pieces I had bought from Java at a festival in England. And I had so many people complimenting my outfits, sharing how they hadn’t seen anything like it before. It was at this moment that I realised that I had to find a way to create a business with these materials, so I could share their beauty with the world.
After eight months of attempting to find the source and hitting dead ends, I finally spoke to a mysterious man who said he’d help me if I met him in person. I knew this was a huge risk - and potentially dangerous - but I had to take the chance. This is the career I dreamed of. I refused to let this opportunity slip through my fingers.
I flew to Java, and this “mysterious man” became my kind and trusted friend, Agung. We found the fabrics, took them to Bali, and Agung introduced me to the wonderful seamstresses in Denpasar who now create Wear the World’s garments.
In 2019, we sold 100 items. Since then, we’ve sold more than 12,000. We supported our team through the Covid crisis, and we contribute 5% of our profits to pay for food bags that we give to families in need in the local community.
It means the world to me and my team that we get to share these beautiful, unique garments with the world. And I want to thank all those who have supported my business and enabled me to live in Bali, where I can work closely with my team so we can continue to grow.
Check out our Etsy page here to read our reviews - we have 1,600 of them!